For more than 40 years, Selling Christmas Decorations has been the chief information source for the Christmas industry – a must-read, even for the busiest Christmas buyer.

Retailers turn to SCD for information about new products, ahead-of-the-curve trend stories and in-depth reporting. SCD covers the myriad product categories that comprise today’s Christmas market: trees and wreaths; ornaments; lighting and outdoor décor; Christmas stockings, tree skirts and other Christmas textiles; home-décor items such as Christmas candles, tableware,
nutcrackers and designer collections; and paper goods, including Christmas cards, invitations and giftwrap. New this year, “Selling High-End Christmas” will be included as a special section within each issue.

Christmas merchants enjoy reading how other retailers are meeting the challenge of the marketplace, and in each issue SCD features an in-depth profile of a Christmas store or department. Among the major retailers that SCD has profiled are Bloomingdale’s, Harrow’s, The Bon-Ton, Earl May Garden Centers, Linens ’n Things, Christmas Loft, Hobby Lobby, Macy’s and Restoration Hardware.

SCD also offers detailed, nuts-and-bolts news-you-can-use on such subjects as store design and display, marketing, and retail technology. Also included are entertaining interviews with celebrities such as Leeza Gibbons, Cristina Saralegui, B. Smith and New York City Mayor Mike Bloomberg, who share their celebration stories.

SCD’s unique circulation list includes garden centers, year-round Christmas stores, gift stores, drugstores, department stores, and mass marketers – all the many diverse venues that comprise the Christmas market.

No other single publication offers such direct and effective
access to the retail Christmas industry’s complex marketplace. Today’s SCD is the perfect backdrop in which to advertise tomorrow’s best-selling Christmas products.

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We are excited to introduce you to "TIA" (Timely Information Available). TIA has replaced the reader-service cards that were previously inserted within each issue. She is now your resource for accessing information about the products you see advertised or mentioned editorially within the pages of Selling Christmas magazine.


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