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  In This Issue
 June 2014
Magazine Sections
Cover Story:
Diversity & Variety Drive Holiday Floral Sales
05/29/2014
Author: Dorothy Creamer, Editor

Floral accents and seasonal foliage have proven to be stalwart additions to holiday retailers' product mix. According to the SCD 2014 Readership Survey, 23.8% of respondents named floral/foliage/garland as recession-proof during the 2013 holiday season. The fact that these products remain strong sellers despite economic woes, can be attributed to many factors, including both the versatility of items and the mercurial tastes of consumers.

Commercial Christmas Decor:
Commercial Holiday Installers Drive Customer Engagement with an Interactive Home for Santa
05/29/2014

A shopping mall Christmas project by Center Stage Productions blends interaction with reusability.

Viewpoint:
The New Holiday Landscape
05/29/2014
Author: Dorothy Creamer, Editor

The summer supplement of SCD covers the full scope of holiday retailing including insights gleaned from the 2014 Retailer Survey.

SCD Readership Survey:
2014 Holiday Industry Research Report
05/28/2014

Holiday retailers reveal trends in seasonal sales and the major business drivers impacting the festive market.



 
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