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  In This Issue
 January 2015
Magazine Sections
Cover Story:
Half a Century of Selling Christmas
01/5/2015
Author: Dorothy Creamer, Editor-in-Chief

Industry veterans share memories and insights, reflecting upon the seasonal marketplace and how it has changed, thrived and where it is heading.

Commercial Christmas Decor:
Commercial Holiday Décor Makes Seasons Bright & Interactive
01/5/2015

Sidewalks and aisles dressed in holiday style beckon to buyers, leading to sustained attention for commercial décor.

Store Profile:
Entrepreneurial Spirit of Christmas
01/5/2015

A single location retail venture turns into a nationwide chain boasting year-round and temporary locations with Christmas in [Your City].

One-on-One Retailer Q&A:
Exclusive Q&A with Norman’s Hallmark
01/5/2015

SCD sits down with the CEO of Norman's Hallmark to find out how the businessman took his business from a single location to 46 stores employing 700 people.

Trends:
Holiday Lighting Raises the Illumination Stakes
01/5/2015
Author: Danielle Ponterio, Contributing Editor

Seasonal lighting proves to be an evoloving marketplace for creative and versatile innovation.

Trends:
Ornament Sales Prove they are the Jewels of Christmas
01/5/2015

As themed trees become even more popular, designers seek to offer options for every emerging trend as well as perennial favorites.

Trends:
2015 Holiday Trends
01/5/2015

Ten micro-trends transforming major holiday themes in 2015.

Viewpoint:
SCD Celebrates 50 Years
01/5/2015
Author: Dorothy Creamer, Editor

The golden anniversary issue of SCD features delightful retrospectives from industry insiders that have shaped the holiday industry over the last 50 years. As always, SCD also offers retailers valuable insights into the trends and business drivers that will impact the 2015 holiday marketplace.

Getting Festive:
Getting Festive With… Mark Steines
01/5/2015

The Hallmark Channel Home & Family host shares his favorite holiday memories and traditions with SCD.

Issue Article:
Tips for Creating a Successful E-Commerce Site
01/5/2015

Tom Caporaso, CEO of Clarus Marketing, shares best practices for how retailers can strengthen e-commerce efforts and bolster a true omni-channel experience.



 
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