Kent Fritzel
If you have ever visited New York City in December, you
have undoubtedly seen and admired the work of Kent
Fritzel. He is the chief creative officer of American
Christmas, which designs indoor and outdoor holiday décor
for many of Manhattan’s most famous tourist destinations.
Radio City Music Hall, Saks Fifth Avenue, Bergdorf
Goodman and Rockefeller Center are among the company’s
clients. Before joining American Christmas, Fritzel worked
for several Christmas wholesalers. He lives in New York City
with his partner, Nick.
How do you decorate your home for Christmas?
We live in an apartment on the Upper West Side. We have a
101/2-foot slim-line tree because, living in the city, space is at
a premium. It’s lit with 4,500 minilights, which are split
between two separate circuits, and it’s decorated with more
than 350 old-world, mouth-blown-glass ornaments. At the
top of the tree is an exploding starburst of six old-world-glass
finials. One thing I love about trees is that they’re beautiful
from a distance — all the lights and ornaments sparkle like
pavé diamonds — and then, up close, the ornaments tell
individual stories that are all unique and interesting. I love
seeing people’s reaction to our tree.
Is it a real or an artificial tree?
I always have an artificial tree. You can’t put as many
ornaments on a real tree. It won’t hold them.
Do you decorate the rest of the apartment?
This year, I had a lighted artificial wreath in the hallway to
carry the light of the holiday into the other areas of the
house. I also love fresh greens throughout the house. I go to
the floral district and bring home arms full of boxwoods,
bayberries, winterberries and junipers — as many textures
and colors as I can find.
What kind of cards do you send?
We do a photo of our dog, Elsie. She’s an English bulldog
and she has a great face and an amazing personality. Two
years ago, we photographed her sitting in Santa’s throne. Last
year, she was in front of our Christmas tree. Our families and
friends all know Elsie and love to see her.
What kind of cards do you like to receive?
I love them all. With friends as diverse as ours, we get all
different types, from silly, goofy cards to beautiful handmade
ones. It’s not about the look for me; it’s about reconnecting
with people.
What’s your favorite Christmas memory?
I think I was about 6. I remember my dad waking me up, and
it had just snowed. I looked out the window to a picture-perfect
Currier-and-Ives scene. My dad said, “Look Kent, Santa’s
been here” — he had made reindeer tracks along the path to
the house. Another year, he rang Santa’s bells outside my window.
My dad is great. No wonder I’m obsessed with Christmas!
What’s new in commercial Christmas décor?
I think there is a real desire to stretch the boundary of the
expected. Christmas is iconic, but now we’re going beyond
that using immersive technology like sound, lights and texture
in more theatrical applications. We’re taking Christmas
from something you look at to something you experience. n//