Selling High-End Christmas: Elegantly Dressed
By Mary Ford
Tree skirts are playing a more
prominent role in holiday décor. Today’s tree skirts still perform
their original task — concealing tree-stand hardware — but they have also
become a focus of design interest. Consumers are looking for skirts that
contribute to their tree presentation, complement their home décor and provide
an heirloom to be passed down to their children and grandchildren.
Suppliers say shoppers are choosing tree skirts more
carefully, and they are trading up to more expensive materials
such as velvet and silk, which have become popular options for top-of-the line
skirts. Consumers are also choosing larger skirts — they don’t want their dramatic
and pricey new tree skirts to be hidden under a mountain of wrapped
packages. The popularity of taller trees has also contributed to this trend; larger
trees require larger-scale items in all tree-décor categories to achieve an
attractive visual balance.
Elizabeth Closs, designer, The Sandor Collection, reports
that while 48 inches is considered the standard diameter size for tree skirts,
her company is seeing increased sales of 60-inch skirts. Kay Hughes,
marketing director, Gallerie II/C & F Enterprises, Inc., also reports
strong interest in larger sizes — up to 72 inches. Twenty-four-inch styles,
which are geared to table trees, are also popular currently, says Hughes.
Although shoppers have become more adventurous in terms
of tree-skirt colors in recent years, classic hues seem to be
in favor for 2008. Red and burgundy styles led sales for Arcadia Home at the
Atlanta show, says company president Dawn Kikel, and red and green styles
are sales leaders at Gallerie II/C & F Enterprises, Inc. Closs of The Sandor
Collection notes that white-on-white skirts are also popular. In the past, says
Closs, shoppers stayed away from white because they were afraid of dirt and
stains. Now, she notes, they seem willing to accept the possibility of
dry-cleaning bills in exchange for the understated elegance
of white-on-white design styles.
|