A Business is Born
By Mary Ford - EDITOR
Limestone ornaments are a local favorite at The Twelve Months of
Christmas in Bedford, IN, which is known as the "Limestone Capital of
the World." Pat Hutchinson is the store's owner.
SCD: How did you get into the Christmas business?
Pat Hutchinson: In 1996, I sold the print shop I had
owned for many years. I wanted to get into a different business,
but I didn't know what it should be. My husband and I
even bought and remodeled a building in downtown Bedford,
IN, before we knew what we would do with it. Gradually, the
idea of a Christmas store developed in my mind. I went to the
Atlanta show &mdash just to look. I loved it, and I walked around
all day. After the showrooms closed for the day, I continued
walking the hallways, looking at the windows. When I got to
MeraVic, the doors were still open, they invited me in and their
salespeople began showing me their line. Soon, I was filling
out an order form, and my Christmas business was born.
SCD: Are you still in that store?
Hutchinson: We outgrew our first building — it was
only 2,000 square feet. Then we bought a beautiful building
on Bedford Square and completely redid it inside and out.
We won the Chamber of Commerce beautification award. It's
right on US Highway 50, and last year we had visitors from
24 states. Most of our customers, however, are local or from
Bloomington, which is 18 miles away, or from Indianapolis,
which is an hour-and-a-half away. Recently, three ladies
from Iowa who were visiting this area for a wedding made
an appointment to visit the store — I'm always open by
appointment — and they spent $400.
SCD: Describe The Twelve Months of Christmas.
Hutchinson: We have 13,000 square feet of space in four
stories, including the basement, which is our stockroom and
my office. On the main floor, we have more than a dozen decorated
trees. The largest is a 12-foot-high tree that has a sevenfoot
diameter. The second floor has a balcony over the first floor. On the second floor,
there are florals and greenery, gift items and Christmas cards. Our tree forest is on
the third floor.
SCD: How many staffers work at The Twelve Months
of Christmas?
Hutchinson: We're only open from October through
January, so I have just four part-time workers. They all wanted
to work here because they loved Christmas like I do. Their
enthusiasm rubs off on the customers. My mom and my
husband, Randy, also help out.
SCD: Who are your key suppliers?
Hutchinson: Raz, Kurt S. Adler, Inc., Department 56,
North Star, MeraVic, and TJ Collection. I have more than
1,000 bears from Ganz that I sometimes give out as free
gifts at events.
SCD: Does the store carry anything besides Christmas
décor products?
Hutchinson: I carry some gift items, which my
customers buy as Christmas presents. I sell Broadway Music
Co.'s music boxes — I can't keep them in stock. Recently,
Fuzzy Nation's dog purses have taken off.
SCD: What sales trends do you see right now?
Hutchinson: Santa figurines are selling well right now.
Star tree toppers were unusually popular last year. Angels and
plush are two categories that are not doing as well as they were.
SCD: What plans do you have for the future of The
Twelve Months of Christmas?
Hutchinson: I am considering doing more decorating in
homes and businesses. I truly enjoy decorating. //
|