There is something about Christmas that still brings out the petulant child in me. I cling to traditions and stubbornly insist that things are done the same way every year just because "that is how they are done." Stockings are always hung in age order of family members; certain ornaments always get hung on the motorized clips; and the nativity is always set up with fake snow, despite the fact that it's doubtful there was any snow at that first Christmas in the desert. It's just the way things are done.

Traditions persist for very good reasons. People like the comfort of the customary and that becomes more evident during the holidays. The business world is like this as well. As the industry takes timid steps to leave a lackluster 2009 behind, trends are still skewing to the time-honored and what is perceived as "sure-sells."

Throughout the last few months, insiders have shared with me that sales of traditional items remain strong. This was relayed often as a reflection of the poor state of the economy and that consumers are less likely to opt for trendier items when financial times are tough.

In this issue, our cover story, "Dreaming of a GREEN Christmas," focuses on commercial Christmas décor and its importance as the industry tries to regain its footing. Now that buyers seem ready to stock their shelves and manufacturers are able to roll out fresh models, it's vital that establishments represent that renewal with eye-catching schemes. Another issue facing commercial décor is that buyers, though ready to spend, are more aware of cost and sustainability. Professionals are seeking reusable display items and want assurance that what they buy won't be a one-season wonder.

As buyers gain confidence, they still want to make smart choices with what they are adding to their inventory. The important thing is that people seem ready to buy.

At the most recent Atlanta Gift & Home Furnishings Market, there was an overall sense of hope and dare I say – excitement. I heard similar quotes numerous times stating that, "people are ready and want to celebrate."

For many this might mean stocking up on more nontraditional items, while others might opt for simply filling a depleted inventory. Others might just want some new fake snow to really make that little town of Bethlehem a winter wonderland. Regardless, the important thing is that consumers seem ready to loosen their purse strings and eager to see what manufacturers will have to offer. I, for one, couldn't agree more!

Happy Buying!