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In This Issue
January 2009

Author: Mary Ford
Each year, as I prepare the January issue of Selling Christmas Decorations, I talk to retail experts, design gurus and leading vendors about the trends that they believe will influence the Christmas industry in the upcoming season. This year, however, one subject "the economy" dominated all the conversations.
Best known for his role as Dr. Victor Ehrlich on the television series "St. Elsewhere," actor Ed Begley Jr. has long been one of America's most successful character actors.
O'Toole Joins Ulta-Lit Technologies
Author: Mary Ford
Even the most optimistic economic forecasters predict that 2009 will be a tough year for retailers. However, no matter how severe the economic problems turn out to be, Christmas will still arrive on schedule in December. SCD asked vendors, retailing experts and trend gurus for ideas, products, and tips for maximizing holiday sales in recessionary times.
Author: Marilyn Pritchard
Country-style Christmas, a perennially popular holiday look, is evolving.
Author: Marilyn Pritchard
Gertens' extensive Christmas offerings and elaborate store decor draws visitors from as far away as Iowa, Wisconsin, and North Dakota.
Author: Mary Ford
A Q&A with Dorothy and Norm Snyder of The Party Shop.
Author: Mary Ford
Although consumer interest in larger, better-quality trees has been increasing in recent years, suppliers say that is unlikely to be the case in 2009; they predict it will be their smaller, less-expensive tree styles that will fare best as Americans grapple with the effects of Wall Street's 2008 financial meltdown.
Never have a season's wreath offerings been more diverse.
Author: Joseph Dobrian
Consumers are learning to love LEDs. At a time when shoppers are searching for bargains in other consumer categories, they are buying more LEDs, which continue to be more expensive (at least in terms of initial cost) than incandescent lights.
No Christmas store or department should be without novelties.
Santa is usually a jolly old gent, but not always.
No single color dominates this season's glass-ornament collections.
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